How NOT to use social media to sell your book

You know how you know you should keep your mouth shut or go ahead and write the blog but then not post it…but you do anyway? As a result of a few recent posters assertions on the benefits of social media to sell books, I find myself compelled to revisit the whole Social Media: Waste of Time or Important Way to Sell Your Books? argument. The bloggers that triggered this urge in me have recently reasserted their beliefs that creating a warm ‘n fuzzy social media clam bake of “good friends” can be effective in selling books.

I think that’s bollocks.

As I understand it, their basic tenet goes like this: the best way to use social media to sell books is to support each other as writers—instead of obnoxiously, repetitively hawking our wares. Just be nice and don’t overtly sell your books and eventually sales will come to you. Whether it’s via superficial friendships with other writers or infiltrating chat sites of likely prospective readers of your books, I have to say I still think using social media in this way to move books off the e-shelves is like pushing a pea up a hill with your nose. On a skateboard. Backwards.

Going a step further, I’m ready to stand up and announce after careful examination of the available facts and discussions with a lot of people who have sold a ton of books via Twitter, that I think social media might well be useful as a spamming tool to blanket the universe with your name and your latest release and trigger sales which, if the book is any good, might possibly spur a word of mouth thing. Okay, it’s obnoxious, I’ll grant you. But so are the commercials on television and every once in awhile they do alert you to something that might improve your life.

If you think spending time on Twitter or even Facebook telling people bits and pieces of your writing life is going to do SQUAT for your sales overall you are just plain DELUDED. (Sorry, didn’t mean to shout.)  And if you’re doing it for that reason, please do all of us—and yourself—a favor and sign off now. I’m not saying it’s not great to find an online community of like-minded people and if those people give you an atta-girl now and then, all the better. But if you are fooling yourself into believing that you are gathering a henhouse full of love that is going to rain down upon you when your time comes to release your next book then you are not only wasting a whole lot of time on something that won’t happen, but your main purpose for connecting with people is self-serving and devious. (Great basis for a friendship!)

Don’t get me wrong, I think social media can be great for developing a community of like minds. Writers are solitary people. We’re not the Unabomber, (most of us), but writers don’t hate being alone. So yes, I can see reaching out via the Internet to connect with other writers—I frankly love doing that—and then

So then if you write a 5-star review for me, I’ll write one for you…

scurrying back to my cave to knock out another 2K words. Social media is fun and I’ve had a few LOLs with people I’ll never lay eyes on whose wit and insight I enjoy.  But I have my hands full pushing my own career without spending thirty minutes a day promoting someone else’s in the hopes it’ll come back to me someday. Why can’t we just let the work speak for itself and use social media to announce it? Thems that is interested can dip into the constantly moving Twitter stream, and them that ain’t can let it go by. Don’t get your knickers in a twist because people are trying to sell you their books. So far, nobody’s holding a gun to your head to buy.

I think it still comes down to the  maxim we writers all seem to accept: if you want to sell more books, write more books, and make each better than the last.

Thoughts? Comments?

Does What We Do as Authors Really Matter?

Today’s post is another contributing chapter in the Social Media saga as it pertains to authors trying to flog books to the millions of as-yet unaware readers “out there.” If you will direct your attention to Exhibit A—the chart you see here was pinched from a recent Romance Writers of America article. (The article had a whole bunch of other interesting facts and stats you might want to check out.) While it’s true that Romance readers are different from other genre readers, there’s an argument to be made that how they decide on what book to read next is not terribly different from how other readers decide.

As you can see, if this chart is correct, a whole lot of effort is being made by myself and my fellow-authors in areas that prospective readers are not very interested. In fact, the only area with a remote interest shown is that of our websites and even then it’s less than 50%. Personally, after you wince your way through the big long blue bars, you have to discount the red bars, too. Because let’s face it, if you have to convince people first to do whatever the thing is over and above looking at your book, it might as well be a blue bar. For example, on the one that says “saw a promotional book trailer and bought the full book,” if 23% said “not done but some interest,” what does “some interest” mean? I think it means now you have to convince them or interest them in watching the damn trailer before you can lure them into your web to peek inside the book. That’s a lot of hoops to jump through before they start to consider whether or not they want to read your book. In fact, the only portion of this chart that we need to be looking at is the purple part and, except for the author’s website (even so, barely 40%) the rest of these activities look like, if not a waste of time then at the very least something that takes you away from writing.

Again, that’s just me and if you know me at all, you know I lean in the direction of lazy. So what do you think? Is the chart shocking? Do you still believe? Are dreams really not about ROI? Love to hear your take…