Does What We Do as Authors Really Matter?

Today’s post is another contributing chapter in the Social Media saga as it pertains to authors trying to flog books to the millions of as-yet unaware readers “out there.” If you will direct your attention to Exhibit A—the chart you see here was pinched from a recent...

Living Your Dream at the Worst Possible Time

Ten years ago I  wrote a book called “Quit Your Job, Move to Paris.” I wrote it after a young dewy-eyed college grad interviewed with me at the bank where I was working in the advertising department. (Dear God, I’m depressing myself just writing the words.) She’d...

The Top 3 Reasons Why Book Trailers are Worthless

I don’t know about you, but I’m pretty sure book trailers have been done before. And they weren’t successful then either. We all remember the thirty-second television ads that you’d see from time to time for a book. There was always a disconnect—watching a visual...

Is it the end of bookstores or the sound of one hand clapping?

I didn’t rejoice when Borders announced last fall that they were going belly up, but, at the time, I didn’t really care, either. I’d long since stopped buying even paperbacks there although it was still nice on an unhurried lunch hour to browse through their magazine...

What Makes Historical Romance Work?

What happens when you combine a right-brain off-the-charts creative type with an inclination toward OCD? (No, I wishthis were a set-up for a joke.) While my husband and family wouldn’t be surprised, the results of a personality test I recently took (which inescapably...