What Are You Reading?

I love the emails I get from Amazon that, based on what I’ve bought in the past, suggest books I might like in the future. So far I haven’t clicked through to the check-out lane on any of them. Maybe it’s because of my background as an advertising copywriter, I know...

Does What We Do as Authors Really Matter?

Today’s post is another contributing chapter in the Social Media saga as it pertains to authors trying to flog books to the millions of as-yet unaware readers “out there.” If you will direct your attention to Exhibit A—the chart you see here was pinched from a recent...

The Top 3 Reasons Why Book Trailers are Worthless

I don’t know about you, but I’m pretty sure book trailers have been done before. And they weren’t successful then either. We all remember the thirty-second television ads that you’d see from time to time for a book. There was always a disconnect—watching a visual...

Is it the end of bookstores or the sound of one hand clapping?

I didn’t rejoice when Borders announced last fall that they were going belly up, but, at the time, I didn’t really care, either. I’d long since stopped buying even paperbacks there although it was still nice on an unhurried lunch hour to browse through their magazine...