How NOT to use social media to sell your book

You know how you know you should keep your mouth shut or go ahead and write the blog but then not post it…but you do anyway? As a result of a few recent posters assertions on the benefits of social media to sell books, I find myself compelled to revisit the whole...

Does What We Do as Authors Really Matter?

Today’s post is another contributing chapter in the Social Media saga as it pertains to authors trying to flog books to the millions of as-yet unaware readers “out there.” If you will direct your attention to Exhibit A—the chart you see here was pinched from a recent...

The Hottest Word on the Internet These Days

That would be the word “free.” Whether it works or not, free has always had magic qualities. As an advertising copywriter, I know that tucking the word “free” into a headline was always considered the Holy Grail of benefit advertising. (What’s better than free?) So it...

Life After Twitter

This is a follow up to the blog post that put me on the map, thanks to a push from Dean Wesley Smith who directed his followers to my site for the post, many of whom ended up staying. In less than 48 hours, my post The Great Social Media Flim-Flam received over 8000...

The Great Social Media Flim-Flam

A few days ago, Publishers Weekly published a photograph with one of its online articles that you will not want your children to see. For authors of any stripe, (indie or trad) it is as gruesome and horrifying as anything Stephen King could conjure up. The photo shows...