The above headline is one of the industry jokes shared among the inmates of the profession of advertising when I was in the biz. It wasn’t really very funny and it basically addressed the fact that regardless of how many CLIO awards you’d won or whatever glowing peer recognition you’d tallied up for being brilliant, you were really only as good as your last ad campaign. The rest of it—regardless of how good your TV and print ads looked in your portfolio—was irrelevant compared to what you had done lately. Maybe a lot of professions are like that. I’ve been away from the business for several years now but I was reminded of this attitude the other day when I visited my mother at her house.
I walked in on her in the middle of the day and found her elbow-deep in clipped out magazine recipes and open cookbooks at the dining room table. When I asked her what she was doing, she sighed and said: “Still trying to find my signature dish.”
I sat down with a thump and laughed until I cried. We both did.
My mother will celebrate her ninetieth birthday in a few weeks.
So it’s officially true. You never stop looking for that one thing that sets you apart, that one gift that will have people remembering you and immortalizing you. My mother was a gifted painter in her day and she was gorgeous to boot: thick auburn hair, ivory skin, hazel eyes, willowy slim. Like many people who’ve lived a long time, she’s done a lot in her life: raised kids, been adored by a special man, (thankfully for us kids it was our father), and travelled the world.
Seeing her at the dining room table looking for the dish that might be the lynchpin of her reputation as a cook was great to see because it reminded me that while I and the rest of my family are in awe (and fear) of her advancing age, that’s not how she sees things.
She sees that she’s not done yet and that reputations can still be made.
I love that about her. In no small part since it helped me to see the world in more cheerful colors, because I’m also still searching for my “signature dish.” I don’t think my mother’s intention was so much in search of a legacy after she’s gone but to fulfill a reputation right now. She’s looking for the thing her family will think of her today, beyond all her other accomplishments in life.
What about you? Are you still looking for your “signature dish?” The thing that sets you apart and that people will think of when they think of you? Would love to hear!