When a fake is nearly as good as the real deal

When I look at a situation that needs changing, I first try to imagine how the flawed situation would look in a perfect world. That at least gives me a target to shoot for. I then either rearrange things that can be rearranged to head in that direction, or I camouflage the situation such that it at least looks closer to the ideal. I’m not sure how well this works on a small scale but I find it pretty effective for big-picture scenarios. And maybe that’s because the details don’t matter quite as much.

For example, when I was younger by a couple of decades, I used to imagine myself a published author. In addition to stealing hours from the night while the baby slept or from my lunch hour on my job in order to write, or to read craft books and structure endless query letters and so forth, I had this habit—usually indulged while I was driving when nothing more constructive could be accomplished—of imagining myself as a successful author being interviewed by Oprah on her show.

Feel it, baby! You're almost there!

Feel it, baby! You’re almost there!

Just the feeling of stepping into that role—smiling benignly when asked by the Big O about where I got my story ideas or did I feel guilty receiving eight-figure advances when there were still starving people in (fill in the blank)?—helped me feel more confident in my dream of becoming an author. And trust me, as with a lot of things, feeling the part goes a long way to being the part.

There’s a lot to be said for feelings following behavior. I once dated an actor who was wonderfully good—brilliant, in fact, in the way he could transform himself from an impoverished, not particularly witty thirty-year old living in Atlanta, Georgia to a smoldering powerhouse in the character of Silva Vaccaro from Tennessee Williams’ 27 Wagons Full of Cotton. It wasn’t just my fondness for him that made me think his portrayal was one of the most mesmerizing performances on stage I’d ever seen. He was that good. Which was why when he scraped the makeup off it was so perplexing to have him resort to a whiny, depressed artiste—nothing like the characters he brought to life on stage.

Oh, fie! Where is yon lip gloss...?

Oh, fie! How canst thou smile if yon lip gloss is gone mayhaps forever?

When “Robin” complained to me about some amorphous tragedy he was in the midst of (it was never anything specific like needing rent money or having an annoying boil on his nose or something), I would say: “You’re an actor. Just pretend you’re happy! If you smile—like you do on stage—you’ll eventually end up feeling that way!” (BTW: This tact totally didn’t work with him. OTOH, I imagine my Pollyanna advice was at least as irritating to him as his whining was to me.)

19088982I’m not saying I believe that we can necessarily control how we feel or what we think. I get that unwanted thoughts and emotions squeeze into our minds during our daily round derailing our best intentions, our plans, our goals. But I think creating a pretend-world is a lovely exercise in make-believe that can, for at least a little bit, supplant reality when you really need reality to be blotted out. Or if you just need a level playing field to get your mood up, your confidence running, your mojo topped off—and I think once you’ve done that—and even gotten in the habit of doing it quite a bit—you’ll end up feeling a little better.

Anybody else subscribe to the fake it ‘til you make it line of thinking? Does it work for you? Got another idea?

 

Are Amazon’s Five-Star Reviews the Road to Success?

I have a friend whose grown daughter teaches drama for preschoolers in DC.  I asked how she ended up doing that when all we’d ever heard about Casey for years was how she was going to be an actress. (She was gorgeous, sang, danced, went to Tisch at NYU, performed at Disney World every summer, and made it to off-off Broadway.) Her mother said Casey came to the point where she finally knew her big break probably wasn’t going to happen. (She was at the point where “ingénue” didn’t fit any more and she was now skating very close to the point where the go-be-a-wife-and-mother option was almost off the table, too.) So she bailed. Her mother said: “Casey never had that fire in her belly that you need to make it in a very competitive business. She didn’t have that stab-your-bestfriend, sleep-with-whomever, step-on-whomever, do-whatever you-need-to-do-to-make-it-happen mindset.” I think about Casey sometimes when I’m looking at some young, fresh faced actress (who isn’t related to someone famous.) I wonder how nice they are or did they have to kill someone to get their present measure of fame?

I bring this up because there is a thing that we authors believe (probably accurately) will help us in our quest to bestsellerdom (or at least a consistent fifty books sold a month). That is the Five-Star Amazon Review.

First, it’s amazing to me that we are still trying to directly control our sales numbers. We’re still trying to do the three-steps-to-amazing-book-sales thing because the alternative: writing the next awesome book while we’re waiting for success to happen doesn’t feel like it’s directly addressing the problem of low book sales. The key here is the word “direct.” Going back to the keyboard for another three months of labor isn’t directly affecting your book sales. It’s a slow, down-the-road kind of process. But we are a people who “want it NOW.” The idea that the best way to sell books is to write a great book in the first place and then turn around and write another one (all the while praying for one of them to “hit”) is just too passive to be believed, let alone lived.

We still want to believe we have direct control over obtaining book sales success. It’s just another demonstration of the fact that we can’t accept there’s not something we can do to ensure our success will happen. We’ve seen so many Disney movies, so we know how it all works out and if we have to help it along a little, like maybe lie or misrepresent the truth, well, since the happy ending is what we’re all aiming for, what does it matter?

When you’ve been fed a constant diet of “you can do it” and combine it with a national tendency not to put too many restraints on our desires or wants (witness our national obesity problem), you have a situation where cheating or lying can be justified in the process of achieving the Big Dream.

I know writing up a bunch of fake reviews for your pals to post on your books on Amazon isn’t treason or Sin with a capital “S,” but I do think it’s a little shameful. I know you can justify writing a glowing five-star review for yourself by thinking “if they would only give it a try I’m sure they’ll love it!” Plus, you know a lot of other writers are doing it, too, so it’s not unlike when you were in high school working your butt off to get A’s while the C students were cheating and pulling down the very same GPA. It wasn’t fair but climbing down into the hog pen with them wasn’t the solution then and it isn’t now.

I say, be passionate. Absolutely use that fire in your belly to write until the wee hours, push past exhaustion to make those deadlines, buck yourself up in the face of a few bad reviews, smile when your friends and family are condescending to you about being a writer—do what you can to keep your dream alive and keep your keyboard smoking. But have some self-restraint for pity’s sake. (And think about it: if you’re really asking your friends to do this, maybe there’s a reason why they don’t take you seriously as a “writer.”)

As Peter Bowerman, author of The Well-Fed Writer, said in an article in the November 2011 issue of the IBPA Independent:

“The currency of a five-star review is becoming devalued day by day…Focus on making your books as good as they can possibly be, in every way—better than they have to be, in fact (a part of the publishing process, over which, incidentally, you have 100% total control). Do that and the praise will be genuine and will come naturally. But, more important, your book will benefit from priceless word of mouth, which will build an enduring demand for the title. And that’s something the author of a mediocre book who’s resorted to fraudulent reviews can never hope to enjoy. For when real reviewers and real readers really read the real book, and speak the real truth, the jig’s up.”

Amen!