What profession besides writing can you think of that requires the kind of incredible bravery (or is it masochism?) that writers must muster every day of their writing lives? Okay, firemen, cops and fighter pilots. But besides them? I’m not even making the distinction between Indie and Trad writers for this one because one thing is true across the board for every writer and that is that it takes guts to write your heart out—reveal the depths of who you are and what you value—and then drag it up the flagpole and invite people to rate it. And while you’re hoisting your precious dearest baby up the flagpole, you can see out of the corner of your eye, a few people are already loading up their bows and cocking their guns. No matter how great you think it is or your editor has assured you it is, you know there are always going to be readers out there who won’t like it. And it doesn’t matter that it “wasn’t their cup of tea,” or that it wasn’t the genre they usually read, or that they admit your main character reminded them of their ex-husband in a nasty divorce—they’ll still come at you with both barrels loaded and one in the chamber.
And yet.
Knowing this—and there’s not a published writer out there who hasn’t felt the sting of a bad review—we still do it. We not only do it, we do it everyday, we do it like we can’t not do it, we do it like we’re being paid to do it.
Weird, huh?
What possible other passion could be so fraught with the possibility of humiliating rejection? I suppose actors might be one but since the days of slinging tomatoes and rotten fruit at the stage are over (at least, mostly) perhaps not. Even publishing a couple crappy reviews about a play or a gallery opening can’t compare with hundreds (or more) of average readers with an opinion. A newspaper reviewer may be negative but Average Joe who feels you wasted his $2.99 on your e-book can be personally hostile. We writers constantly work the online e-channels for marketing purposes (since that’s where our books live, on cyber shelves) and which makes them—and us—static targets for all kinds of  whack jobs who are easily distracted by a big-ass bullseye.
Who knew when you signed on to be disrespected by your family, belittled by your coworkers and pitied by any and everybody who knew you were writing a book that, on top of it all, you’d have to deal with hate mail from  Sri Lanka when you finally finished the damn thing? And then? You sat down and began the whole process all over again. In fact, you couldn’t stop yourself from sitting down and beginning it all over again. (Honestly, is there any other reason why we keep writing other than we can’t not?) Most of my writer friends accept the second-class citizenship status of a novelist in today’s world—especially a self-published one—and they accept the possibility of the public slings and arrows of annoyed, unhappy readers too. Their advice is: grow a thicker skin or stop reading your reviews. Of course, that means you have to stop reading the good ones, too, and while I don’t exactly live for the good ones, they definitely add a cherry on top of my day and I’d hate to create a hard and fast rule requiring me not to look at them. I think it makes more sense to read the reviews with an ear for learning something that might make your book better, or to detect if possibly the reader is a lunatic (all caps are often a give-away), but not to take it too seriously. The last thing you want to do is approach your keyboard for the next book afraid you’re about to write something someone won’t like. Trust me, that’s guaranteed. Let. It. Go. And of course, the absolute best advice I’ve heard about bad reviews however you process them emotionally: don’t respond. I don’t care if they misunderstood what you were doing in the book (you should have been clearer) or if they skipped over the bits that would’ve clarified the problem (you should’ve make it more interesting so they didn’t skip). Just let them have their say and hope to bury the review under fifty positive ones. It’s all you can do. Oh, yeah. And maybe have learned something. That’s always nice.